Yes, the Competition in the marketplace is beneficial to businesses. because the users or clients who uses the products or services of an company will always want to be avail of new features or technology to make their work or life easier. for that reason the businesses which provides products and services need to improve their services continuously such that they can survive in the market and by aligning to the global trends. For example if we can see, there is an ott platform called NETFLIX which is famous world wide but there are many streaming platforms as well in the market as well, but the netflix holds the lion share in the market of streaming platform due to its security, un-interrupted streaming and with amazing UI and with seamless telecasting and it provides an HD quality streaming with out buffering at all. and the true business which can continuously improve, update and best aligins with global trends can compete and shine in global market with vast number of users and clintes such that it can last for longer period in the business and as well as in global market.